Great clip about the importance of creating an environment where people can feel open minded if you want them to listen (especially if you’re challenging their worldview).

Also an interesting point that comes up: We are more likely to believe information from people who are “like us.”

P.S. Thanks to my good friend Dave, who sent me this great four minute piece.

Posted by:Lauren Proctor

Entrepreneur with ten years of experience running a digital marketing agency out of New York City. I work with startups and brands such as Virgin Airlines, L2 Inc (Gartner), American Express, Fabletics, LOFT, and more. When I'm not helping companies increase their audience and revenues, I love to travel, sail, and read. I also moonlight as a bartender at a classic cocktail bar.

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